In this article, we’ll discuss 6 best practices for B2B SaaS billing.
Implementing these strategies will help you:
- Build long-lasting customer relationships.
- Keep customers engaged.
- Reduce customer churn
- Offer flexible pricing plans.
- Fast-track the delivery of accurate invoices.
- Manage failed payments.
- Improve customer satisfaction.
…and ultimately, drive more revenue for your business.
One of the common mistakes B2B SaaS companies make is to focus more of their efforts on customer acquisition forgetting that growth is more revenue than customers.
This is evident by a study by Price Intelligently.
The study shows that people in SaaS focus 70% of their efforts on customer acquisition seven times more than on monetization:
Image via Price Intelligently
Well, you can avoid this mistake by following these six B2B SaaS billing best practices:
1. Find a Simple Pricing Model for Your Business
There are many pricing models you must know especially if you offer a subscription billing model.
They include:
- Usage-based pricing.
- Per-user pricing.
- Flat rate pricing.
- Tiered pricing
- Per-feature pricing
- Freemium pricing.
But, here is the thing.
Using a complex pricing model can confuse and frustrate your customers which can lead to higher churn.
To avoid this, you need to keep your pricing model as simple and logical as possible to enable your customers to choose a suitable pricing plan based on their needs.
Your pricing model is one of the most powerful eCommerce platforms you can take advantage of.
As a rule, you should match your prices to the value of your product.
Why?
Because customers want to get value for their money.
This can be achieved by setting up a straightforward pricing model.
2. Optimize Your Billing Timing
The most popular types of SaaS B2B billing frequencies are:
- Hourly billing.
- Daily billing.
- Weekly billing.
- Bi-weekly billing.
- Quarterly billing.
- Monthly billing.
- Annual billing.
To avoid unpaid invoices or delayed payments, you need to think about your payment timing.
By optimizing your SaaS billing frequencies, you can create long-lasting customer relationships.
A good rule of thumb is to generate and send invoices to customers at weekends on the first day of another month or a few days before the date when the customer started using your services.
In this process, automated invoicing software for small businesses automates your invoicing process.
3. Keep Your Billing Process Simple
The more complicated your billing system is the more confusing it will be for your customers.
To avoid friction that can lead to higher churn, you should simplify your billing process to enable your customers to make payments easily.
In this case, you need to find a good recurring billing system with all the features that enable effective payment management.
A good billing management system will also minimize invoicing errors that could have otherwise ruined your reputation.
4. Be Transparent With Your Billing Process
Transparent billing improves customer satisfaction.
Besides, being open with your billing can help you avoid lawsuits.
If you want to nurture lasting relationships with your customers, you must keep everything related to payment processing and terms statements.
Furthermore, transparency during payment processing can help you avoid unpaid invoices since customers are made aware of the terms of payment.
To maintain transparency in the billing process, you should include the following information:
- Billing frequency.
- Any additional fees.
- Penalties for delayed payments.
- Types of payments available.
- The payment timeframe.
5. Leverage Customer Data to Increase Your Revenue
Do you want to upsell and increase your revenue?
The secret lies in your customer data.
Using your SaaS billing software, you can get valuable insights into your customers’ usage behavior and payment patterns which could help you find valuable upselling opportunities.
For instance, looking at customer insights, you can make necessary price changes to help you target high-paying customers.
6. Automate Your Billing Process
Save time, money, and future headaches by investing in automated billing software that can help you:
- Deliver recurring invoices on time.
- Send automated reminders and dunning notifications to avoid delayed payments.
- Process payments with a wide range of payment methods.
- Create invoices based on your pricing models.
Investing in an automated recurring billing software solution can help create solid customer relationships.
We also recommend investing in a billing solution that can scale as you upgrade your subscription plans.
Final Thoughts
Higher customer churn and delayed payments are some of the challenges B2B SaaS companies struggle to overcome.
By implementing these six best practices for B2B SaaS billing, you cannot only overcome these challenges but you generate more revenue for your business.
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