Home » SocialAR: All About The Trend And Future Of AR

SocialAR: All About The Trend And Future Of AR

Imagine a cool digital world blending with the one you live in right now – that’s Augmented Reality (AR)! It’s like having a secret portal on your phone or special goggles, letting you see and play with awesome digital stuff right where you are. Now, usually, you’d need a fancy app for the full SocialAR experience.

But hey, who wants to clutter their phone with more apps, right?

That’s where we come in!

We’re all about using what you already have – Social Apps!

Yep, those apps you use to connect with friends.

Guess what?

Social Apps aren’t just for chatting and posting pics; they’re also AR magic portals!

No need for extra downloads.

You’ve got everything you need right there.

It’s like having a fun and interactive world in your pocket, ready to explore whenever you want.

So, let the AR adventures begin – your social world is now a playground of possibilities!

SocialAR: What’s That?

It’s like stepping into a whole new dimension right from your favorite social hangouts – think Facebook, Instagram, and Snapchat.

Picture this: a collection of camera filters that go beyond just fun; they’re interactive and engaging, and create a unique connection between you, the customer, and your favorite brands or stores.

Sure, other social platforms dabble in AR too, but let’s zero in on the cream of the crop – the top three players in the game: Facebook, Instagram, and Snapchat.

These platforms aren’t just spaces to share photos and updates; they’re gateways to a world where augmented reality meets your social scene in the most exciting and immersive ways!

SocialAR: The Users

Meet the AR enthusiasts in the social realm.

Facebook: With a whopping 2.7 billion people across its apps, over a billion are diving into AR experiences. While not stealing the spotlight like Snapchat, Facebook integrates AR seamlessly into Facebook, Messenger, Instagram, and even their home hardware camera system – Portal.

Instagram: Picture this – 500 million daily users and 88% are global users outside the US. The majority, 71%, are under 35 years old. Although AR usage stats aren’t published, the vibe is undoubtedly vibrant and dynamic.

Snapchat: Boasting 190 million daily active users, Snapchat is the go-to for the younger crowd, capturing 90% of all 13-24-year-olds and 75% of the 13-34-year-old demographic in the US. Users spend around 25 to 30 minutes daily on Snapchat, and guess what? Their AR lenses? Viewed a staggering 35 billion times!

SocialAR: The History

Let’s delve into the intriguing chronicles of AR evolution.

Snapchat’s Groundbreaking Leap

Picture this, September 15, 2015 – a momentous day in tech history. Snapchat, in a move that shook the digital landscape, unveiled its revolutionary “Lens” camera effects. This groundbreaking feat followed their acquisition of Looksery for a cool $150 million.

Users were suddenly bestowed with the power to infuse their snaps with real-time effects, thanks to cutting-edge face detection technology.

The inaugural effects?

Brace yourself for the whimsy of Robot Scanner, Hearts, Zombie, and the iconic Puking Rainbow.

Facebook’s Strategic Acquisition

Fast forward to March 2016, and Facebook enters the AR arena with strategic intent. The tech giant acquires the innovative startup Masquerade (MSQRD) for an undisclosed sum.

MSQRD had crafted a standalone face filter app, laying the foundation for Facebook’s AR ambitions.

The Birth of Facebook’s Face Filters

In a calculated move, Facebook unleashes its AR prowess about a year later – precisely during the 2016 Summer Olympics in Brazil.

The inaugural face filter allows users to proudly sport a country’s flag on their cheeks, marking a visually captivating entry into the augmented reality sphere.

A Metamorphosis Unfolds

Since the inception of those pioneering face filters, a transformative journey has unfolded. The landscape of AR has evolved, transcending its rudimentary beginnings to become an integral part of our digital interactions.

The journey from Robot Scanner to today’s dynamic filters is a testament to the ceaseless innovation propelling the realms of augmented reality.

SocialAR Ecosystem

Let’s start the comprehensive exploration of the vast AR ecosystem, where digital wonders seamlessly blend with our reality.

SocialAR – Face Filters

Step into the enchanting realm of SocialAR, where Face Filters await to unleash your creativity!

Picture this: your face becomes a canvas for computer-generated wonders.

Thanks to cutting-edge face-tracking technology, your mobile camera choreographs a dance with your eyes, mouth, and eyebrows in real time, sculpting a three-dimensional playground of endless possibilities!

Brace yourself for an immersive journey of fun and excitement, where each filter is a ticket to a visual and interactive wonderland.

Among the stars of SocialAR, Face Filters reign supreme, not just for popularity, but as the go-to gems for sharing your uniquely expressive adventures!

Social Platform Scorecard – AR Face Filters Capable:

Snap – Yes

Instagram – Yes

Facebook – Yes

SocialAR – Voice Filters

Explore the wonders of SocialAR – Voice Filter’s edition!

These nifty filters do more than just change your voice – they can also amp it up or become a magical trigger for interactive effects!

Picture this: your voice becomes the wand that controls the filter.

And guess what?

Snapchat adds a dash of artificial intelligence magic, understanding specific words to enhance your experience.

Though it’s a bit like peeking into the early chapters, it’s clear these filters are on a journey of brilliance.

They’re leveling up, hinting at a future where they’ll understand an even broader library of your vocal wizardry!

Social Platform Scorecard – AR Voice Filters Capable:

Snap – Yes

Instagram – Yes

Facebook – Yes

SocialAR – Animal Face Filters

Let’s rewind to 2018 when Snapchat unveiled a magical feature – the power to sprinkle AR camera effects on your furry friends!

At first, the enchantment was woven around specific dog breeds, creating whimsical effects.

But here’s the update: the spell has been cast wider, and now it can even track the majestic movements of our feline friends – cats!

Get ready for a pet-friendly AR adventure!

Social Platform Scorecard – AR Animal Face Filters Capable:

Snap – Yes

Instagram – No

Facebook – No

SocialAR – Hand and Body Filters

Evolving beyond facial tracking, these platforms are now diving into the captivating realm of tracking your hands and body.

It took a bit of time to get here, especially with facial tracking taking the spotlight for years.

Now, the camera can follow the dance of your hands and body, to some extent, unlocking a world where users can capture themselves in video, engaging with AR through the magic of their hands!

Social Platform Scorecard – AR Hand and Body Filters Capable:

Snap – Yes

Instagram – TBD

Facebook – Yes

SocialAR – Objects

Often, these objects are animated characters or items that seamlessly blend into your real-world surroundings.

Imagine a virtual dinosaur or character anchored to your floor, seemingly aware of its place in your world. This enchantment is made possible by the marvel of SLAMSimultaneous Localization And Mapping technology.

Your camera employs SLAM to craft an invisible map of its surroundings, ensuring that the 3D object aligns perfectly with the real-time map.

What does this mean for you?

Picture placing a dinosaur in front of you; as it moves around, it appears mindful of the floor beneath it.

For a real-life example, explore our dinosaur filter case study created for the Perot Museum of Nature and Science.

But wait, there’s more magic!

AR Objects can join forces with Image Recognition technology, anchoring themselves to actual physical items in your world.

Recall the Dirk Nowitzki AR experience for the Dallas Mavericks – using a season ticket for Dirk’s final game, fans scanned it through Facebook or Snapchat to unveil an AR journey.

The ticket transformed into the Dallas Mavs basketball court, featuring an oversized 3D jumbotron showcasing highlights from Dirk’s legendary career. It’s a blend of the virtual and real, creating an unforgettable AR spectacle!

Social Platform Scorecard – AR Objects Capable:

Snap – Yes

Instagram – TBD

Facebook – Yes

SocialAR – Portals

Explore the enchanting realm of AR Portals – expansive 360º spaces awaiting discovery through your device!

Users engage with these portals by stepping through a digital doorway, strategically placed by the person holding their mobile device or camera.

Anchored to the floor with the magic of SLAM technology, the doorway becomes a gateway to a mesmerizing experience.

Picture yourself walking through, standing within a 360º space, and marveling at the surroundings through the lens of your camera.

It’s an immersive adventure, and the portal is your ticket to explore the extraordinary!

Social Platform Scorecard – AR Portals Capable:

Snap – Yes

Instagram – Yes

Facebook – Yes

SocialAR – Games

These games typically offer simple and interactive fun, inviting users to engage with AR objects using easy-peasy gesture controls.

Picture yourself navigating through a game, interacting with virtual wonders through playful gestures.

It’s gaming made easy, and the magic of AR transforms every move into an exciting adventure!

Social Platform Scorecard – AR Games Capable:

Snap – Yes

Instagram – Yes

Facebook – Yes

SocialAR – Landmarks and Places

Time unfolds innovative wonders, and here’s a recent gem: Snap has unveiled a new toolset, letting developers sprinkle augmented reality magic on famous landmarks!

Now, imagine the whimsical Rainbow Vomit Face Filter turning the Eiffel Tower into a dancing, colorful spectacle.

Cool, right?

With Snapchat’s AR Landmarks technology, specific landmarks like the Eiffel Tower, Buckingham Palace, the Capitol, the Flatiron Building, and the TCL Chinese Theatre can now transform into playful, AR-infused experiences.

It’s a limited edition of awesomeness, showcased at Snap’s Developer Summit, where approved developers gained the power to add AR effects to these iconic spots.

While Snap steals the spotlight, Facebook hinted at AR Places during the F8 event in April 2019, but the full magic hasn’t materialized… yet.

Social Platform Scorecard – AR Landmarks or AR Places Capable:

Snapchat – Yes

Instagram – No

Facebook – No

SocialAR – Murals, AR Billboards, and AR Posters

Ripples of excitement swept through the Out Of Home (OOH) advertising industry when we unleashed the grandest AR mural on Facebook for the Dallas Mavericks last year!

What’s an AR Mural, you ask?

It’s an adventure where traditional printed mediums – murals, billboards, or posters – come to life through your mobile device. The AR Filter, armed with image recognition prowess, identifies the printed piece and triggers a colossal, larger-than-life advertisement.

For the Dallas Mavs, our creative journey unfolded with a series of AR experiences. It all started on Facebook, setting the stage for a later encore on Snapchat.

Brace yourself for an advertising spectacle that transcends the ordinary and invites users to step into a realm where the digital and physical seamlessly intertwine!

Social Platform Scorecard – AR Murals, AR Billboards, and AR Posters Capable:

Snap – Yes

Instagram – TBD

Facebook – Yes

SocialAR – Shopping

In the retail universe, the spotlight is on AR as every store aims to introduce its products in a captivating way, and both Snapchat and Facebook are well aware of this retail revolution.

AR emerges as the secret sauce to optimize the consumer shopping journey – from sparking Awareness to kindling Interest, leading to Consideration, Intent, Evaluation, and ultimately, Purchase.

Many of AR’s superpowers shine during the Evaluation phase, where consumers get a 100% real-life preview of how products fit into their world, nudging them closer to that crucial purchase decision.

Snapchat steps up its game by adding a Shop Now button to AR experiences, courtesy of its Shoppable AR functionality.

This retail magic is fueled by media buys, and Snapchat even joins forces with Amazon for visual searches through their app’s camera, connecting users directly to the product on the retailer’s site. It’s a fusion of AR brilliance in the vast realm of extended reality (XR).

Meanwhile, Facebook takes a stylish leap, partnering with Michael Kors to craft an AR ad where users can virtually “try on” sunglasses before making a purchase through the platform.

And the AR shopping saga continues with Nike’s beta-AR Shopping on Facebook, featuring an immersive experience within Messenger. Sneaker enthusiasts embark on an emoji adventure, guided by social influencers working with Nike.

Successfully entering a sequence of four emojis unlocks a link, inviting users to witness the limited edition Red Carpets shoe atop a pedestal surrounded by virtual red carpet glamour via AR.

The user explores the sneaker’s details, walks around the pedestal, and, in the blink of an hour, the limited shoes are sold out!

It’s a whirlwind of AR retail adventures, transforming the shopping landscape into a dynamic and interactive spectacle.

Social Platform Scorecard – AR Shopping Capable:

Snapchat – Yes

Instagram – Yes

Facebook – Yes

SocialAR – Scavenger Hunt

In a thrilling twist at the recent F8 conference, Facebook unwrapped a brand-new feature on their platform – Scavenger Hunt AR!

The excitement kicked in as they crafted a captivating series of Mural AR experiences, cleverly linking them together. Guests embarked on a quest to unlock each mural, receiving directions to the next one.

Complete the entire adventure, and voila, you’re handed a coveted prize code! This code transforms into a ticket to redeem on-site treasures.

This unique treasure hunt experience is an exclusive gem for the Facebook/Instagram platform, and we’re already deep in the creative process, conjuring productions that will bring this immersive journey to life!

Social Platform Scorecard – AR Scavenger Hunts:

Snapchat – No

Instagram – Yes

Facebook – Yes

Ride on this detailed journey through the diverse realms of SocialAR, where every filter, game, and experience is a gateway to an augmented reality adventure!

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Final Talks

In the enchanting world of augmented reality (AR), our exploration covered diverse realms – from expressive Face Filters to interactive SocialAR Landmarks.

We witnessed the fusion of retail and AR and platform innovations and even embarked on a thrilling Scavenger Hunt AR at the F8 conference. These experiences, each a unique chapter, underscore the dynamic evolution of AR.

As we eagerly await the next breakthrough, the journey through AR continues to redefine our digital and physical interactions with unparalleled creativity and wonder.

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Richard Smith

I am Richard Smith from the USA. I’m an Email Marketing Specialist. I have my own blogging site blogest.org. where people will get all Paid Campaigns and Email Marketing and blogging information. I like to encourage and motivate the new youth generation who want to learn Digital Marketing.

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