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How To Build A Business By Selling Course

Hey there, future online course mogul! Ever wondered if you could turn your passion or job into a money-making online gig? Spoiler alert: You totally can! Whether you’re into teaching underwater basket weaving or decoding quantum physics, the online world is your oyster. Now, forget about just throwing a course on Udemy or Skillshare. We’re talking about creating your own online course empire, raking in cash like it’s confetti. Ready for the secret sauce of “how to build a business by selling course?”

It’s as simple as having a killer course idea, a platform to cook it up, and a way to shout it from the digital rooftops to get tons of eager students.

Sounds like a piece of cake, right?

Well, for some, it’s a no-brainer, but if you’re feeling like a rookie in the entrepreneurial game, fear not!

We’re here to break it down for you. Get comfy, because in this article, we’re spilling the beans on turning your lightbulb moment into a full-blown online course business!

How To Build a Business By Selling Course

Alright, fellow entrepreneur!

Picture this: every startup is like setting sail on the entrepreneurial seas, and just like you’d gear up for a boat trip, your business needs a solid structure.

Think of it as packing your essentials and making sure you’ve got that trusty manual onboard.

The same goes for businesses!

Let’s break it down, step by step – no-nonsense style.

1. Start with A Goal

Ahoy, course creator!

Plotting your online course empire?

First up: Goals Galore. Your business proposal is the roadmap, marking where you’re headed and what victories await.

To kickstart your thriving online course venture, pen down goals like making $10,000 monthly, escaping the 9 to 5 grind in 6 months, or training 1,000 eager minds in year one.

Stay flexible but focused. Embrace changes and imperfections. Constantly tweak until you hit the bullseye.

Be persistent – success isn’t a sprint, it’s a marathon.

Your toolkit essentials:

  • Unshakeable commitment.
  • A solid support network.
  • Flexibility.
  • Laser focus on long-term goals.
  • Embracing imperfections.
  • A positive attitude.

These steps are your survival manual in the edupreneurial wilderness.

It’s no easy feat, but with discipline, commitment, and a visionary spark, you’ll build a course business that inspires learners and captivates your audience.

Ready, set, launch!

2. Select The Course Type

Launching your course business?

Step one: Pin down what you want to teach. Amidst a whirlwind of ideas, here’s a compass to navigate your way:

Problem-solving prowess: Identify challenges your audience faces, drawing on your own skills and knowledge. Craft solutions that make a difference.

Strategic game plan: Plot out how you’ll assist others. What’s your master strategy to make things click?

Unveil your offering: Formulate your pitch and get ready to flaunt it to the world.

Reality check: Test the waters. Create a free online course, pre-sell your idea, send out surveys, or simply ask for feedback.

Now, the million-dollar question: What to teach?

Teach what you’re a pro at: If you’re a marketing maestro or a project management pro, spill the beans on your expertise.

Answer the demand: If people keep seeking your advice, chances are you hold valuable knowledge. Whether it’s web design wizardry or pharmacy insurance insights, there’s gold in those requests.

Tackle real-world problems: Probe into the challenges others face. Be the solution, especially if you’re a web developer curious about your clients’ e-commerce headaches.

Teach your passion: If a subject sets your soul on fire, share that flame. Whether it’s work-related skills, leadership, or dancing, your passion can be your paycheck.

Still hesitating?

Don’t fret!

People create online courses on everything, from work-related skills to spiritual guidance, dog training to data science. Your expertise has a spot in this digital classroom, so seize the opportunity!

3. Research The Market

For your new venture Brace yourself for a crucial step: researching your competition. Think of it as a treasure hunt, aiming for that sweet spot where your passion, expertise, and market needs align.

Unlocking the secrets of your industry and discovering what’s missing can be done with just a single search. It’s like finding gold in the rough.

Why bother with competition analysis?

Innovation Spark: Learn from others and hatch new ideas. This could be the game-changer that propels your digital product into the limelight.

Standout Factor: Uncover what’s lacking in the market and tailor your expertise to fill the gap. This not only sets you apart but also paves the way for a successful and outstanding course.

In the world of business, knowledge is power.

Dive into that research, and watch your course shine!

4. Point out Your Customer

Time to zoom in on your audience as a part of the “How to Build a Business by Selling course”!

Identifying your ideal customer is a game-changer for your online course business.

Ask yourself: “Who’s my dream student?”

Crafting a customer persona helps you visualize how your course will be received and, more importantly, by whom.

For instance, if you’re teaching early primary school courses, your target might be women/men aged 25–45 with at least one kiddo aged 6–12. This ensures your message hits the right ears.

Knowing your audience guides your advertising choices. It’s about understanding who your students are, where to find them, and how to connect.

Having a crystal-clear image of your ideal customer shapes other business decisions. From your website colors and messaging to visuals and course content, it all falls into place.

For instance:

Targeting millennials?

Opt for a snappy video-focused course.

Catering to an older crowd?

Slow it down with a text-heavy approach.

To top it off, a modern online courses platform like LearnWorlds and its nifty Site Builder give you the flexibility and functionality to craft the ultimate online course academy. Get ready to wow your dream audience!

5. Build a Brand

Branding is a very important part of any company, but it’s arguably the most crucial for those who follow an e-commerce business model.

Digital products don’t have much shelf life if they aren’t properly branded and no one will buy something from a brand that’s still unrecognized.

So with that in mind, start building your brand as soon as possible and make sure to include key information in your branding material that includes things like your name, contact details (should they get lost), and policies.

A properly formulated branding will help you:

  • create awareness around your business,
  • stand out from the competition, and
  • attract an audience ready to buy when you launch.

Branding can easily help you create a marketing funnel, from where you can get course sales from. It’s all about how you position your business in the market.

First off, your goal is to position yourself as the go-to expert in your field. To do this – since you can’t appeal to just about anyone – nor you should try to, you need to be able to attract your target audience effectively.

At this point, you have to think of your unique value proposition (UVP), by answering the following questions:

  • Whom do you want to help?
  • What do you help them do?
  • Why is it beneficial for them?
  • What makes your business unique?
  • Do you offer anything that is considered as an ‘added value’ compared to what other services/competitors sell online?
  • What do you want people to think when they think of you
  • What do you stand for or against?
  • Why do you do what you do?

These questions open the door to help you view your business from a different scope – from your potential learners’ perspective.

Also, they help you understand what’s the real purpose behind what you do, your career motivation, and your ultimate goal.

Don’t forget that every business has a story behind it and you are the creator. You decide what it is and what it can become.

Once you have figured this out, you are ready to create your logo, and your website, and get your business cards ready!

6. Set The Course Price

Nailing down your course price is like walking a tightrope, but fear not—there’s a method to the pricing madness. Let’s find that sweet spot where your course value meets sales and business profits harmoniously.

Consider these key factors to hit the pricing bullseye:

Content Quality: Think about the content types—videos, audio, texts—and the expertise level you’re serving up. Account for production tools, software, and any outsourcing expenses.

Time Investment: Your precious hours matter. The more time you invest, the higher the price tag should be.

Long-term Value: Gauge the magnitude of the problem you’re solving. Calculate potential costs for alternative solutions, both online and offline. Whether it’s weight loss, career advancement, or mastering a skill, let the value dictate the price.

Instructor Involvement: Define your role—are you providing feedback, answering queries, hosting live sessions, or offering a self-paced course? Your level of involvement should be reflected in the price.

Balance is the key. So, weigh these factors thoughtfully, and let your course price be the sweet spot that beckons learners to embark on your educational journey.

7. Launch Your Course

Time to unfurl your course like a grand banner of “how to build a business by selling course”!

Launching a business means sculpting something new, fresh, and downright innovative. In the realm of online courses, the possibilities are vast.

Here’s a swift rundown of what you need to do, but don’t forget to delve into our comprehensive guide for the full scoop:

Set Learning Goals and Objectives: Align your learning content with clear goals and objectives. This sets the stage for crafting effective techniques and assessment exercises.

Craft the Course Outline: Sketch out a bullet-point list, mapping the steps for students to conquer your learning goals. This outlines the learning path, structures modules, and details the resources needed.

Choose Content Types: From interactive videos and texts to audio, worksheets, and live sessions—pick content types that align with your lesson plan. Variety enriches your course outline.

Create Engaging Assignments: Build assignments, worksheets, quizzes, or discussion boards based on your goals. If video’s your go-to tool, ensure you pick the right equipment.

Hit Publish: Once your content is a masterpiece, hit publish! LearnWorlds is your go-to platform for this grand debut. Consider a pre-launch with a countdown for added anticipation.

Craft a Sales Strategy: The final act—prepare a rock-solid sales strategy. Whip up an email list, gather prospective students, and create promotional materials.

Feeling overwhelmed?

Fear not, we’ve got your back!

Dive into our guide on how to sell an online course for expert insights. Ready, set, launch your educational masterpiece!

8. Develop Your Course Website

Time to weave your online presence!

Whether it’s a tangible good or a digital marvel, an online presence is a must. Cue the need for a website that not only houses your business but also crafts alluring landing pages for your courses, perfectly tailored for your dream audience.

Lucky for you, LearnWorlds comes armed with a robust site builder, a one-stop shop to fashion a stunning academy site, compelling landing pages, and even your very own branded mobile app.

Ready to fast-track your website success with “How to build a business by selling course”?

Follow these steps:

Home/Landing Page Copy: Craft marketing copy that’s a beacon for action. Solve problems, and guide visitors through your sales funnel—whether it’s signing up, purchasing a course, or joining a mailing list.

About Us Page: Introduce yourself and your team. Share your passions and experiences. It’s the handshake for those unfamiliar with your brilliance.

Blog: Build trust, beckon traffic, and establish your business as a market leader through a blog. It’s the magic potion for engagement.

Course Pages: Each course deserves its spotlight. Showcase value, introduce the instructor, and tease the content. Make it irresistible.

Your online sanctuary awaits, and LearnWorlds is the wizard behind the curtain. Unleash the power of a captivating website, and let your digital empire shine!

9. Market Your Course

Your course has hit the digital stage—now what’s the encore?

Enter the world of marketing and sales, where the spotlight is on attracting visitors and guiding them through your sales journey.

This involves a dynamic dance between offline channels (think business contacts, phone calls, events, meetings, and workshops) and online avenues (like paid ads, SEO, affiliate marketing, partnerships, social media, and email marketing).

The golden rule?

Attract the right audience by tailoring your approach to their vibes.

For instance, selling compliance training might mean cozying up to local businesses, while teaching guitar could call for striking a chord on a YouTube channel.

But the real magic lies in capturing and nurturing leads—those who’ve shared their contact info—into paying customers. And the wizards in this realm are none other than email and social media marketing.

Email Marketing

First on the list?

An email arsenal. Learn the art of building an email list here. Dive into a well-targeted group that’s already keen on your topic.

Keep the conversation alive with industry news, advice, and your latest blog post.

Pro tip: Lure them in with a mini free online course or a tempting lead magnet (ebook, case study, checklist, template) in exchange for their email.

Social Media Marketing

Take your first steps on your personal social media turf. As you evolve, spawn professional accounts. Choose your platforms wisely—they’re not one-size-fits-all.

Facebook, LinkedIn, Twitter, Instagram, Pinterest, TikTok—align your vibes. Craft industry-relevant posts and sync your timing with social management tools like Buffer or HootSuite.


Dial into your network and spark conversations with pros in your field—students, colleagues, or anyone singing your academy’s praises. Propose partnerships and unleash the power of affiliate marketing.

Collaborate with small influencers—guest appearances in podcasts, webinars, or guest blog posts can be the secret sauce.

The stage is set, and the spotlight is on you. Let the marketing symphony play on!

10. Sell Your Course

Time to turn those prospects into patrons of how to build a business by selling course! With your list of potential customers in hand, let’s dive into the art of selling your course.

Picture it as a journey through your sales funnel—a seamless transition from one stage to the next:

  • Awareness: They know about you and your courses.
  • Lead: They’ve shared their contact information.
  • Customer: They’ve bought your course.
  • Retention/Loyalty: They evolve into repeat buyers.

The magic trick?

Crafting an offer that captivates leads and transforms them into paying customers. Your call to action, messaging, and marketing magic hold the key.

Shower them with free added value, flaunt your expertise, and convince them you’ve got the solution they seek.

Our guide on How to Sell Online Courses is your compass through this journey, unraveling the intricacies of setting up your sales funnel and boosting site traffic and leads.

Here’s a pro tip: Consider hosting a live webinar on your course topic. It’s a golden chance to amplify brand awareness and introduce yourself to your audience.

And don’t overlook the power of local events—join or organize public speaking gigs, workshops, or networking events. If you’re into business coaching, host a workshop for local SMEs, sweetening the deal with a discount to join your full course.

Let the selling symphony play on!

Related Content: How To Build A +Scalping Strategy Using Adaptrade

FAQ (Frequently Asked Questions)

Now, it is time to check out some most common questions on how to build a business by selling course.

Q1: How Do I Start a Course Selling Business?

Ready to launch your course-selling business? Follow these steps:

Set Goals: Define your business objectives.

Choose a Topic: Opt for a popular course topic.

Research: Dive into competition and know your audience.

Create a Storyboard: Outline learning goals and craft a storyboard.

Choose a Platform: Select a suitable course platform.

Set a Price: Determine your course price.

Build Your Brand: Develop your brand and set up a sales funnel.

Create Content: Develop engaging content and decide on hosting.

Market Your Course: Promote your course for maximum interest.

Build an Email List: Offer a lead magnet like an e-book or video course.

Promote on Your Blog: Leverage your blog for course promotion.

Expenses to consider: Web hosting, Software subscriptions, Advertising, Maintenance,

Content production. Get ready to rock your course-selling journey!

Q2: What is the most selling course?

There are a number of courses that are selling a lot. Here are some of them.

  • Digital marketing and entrepreneurship.
  • Finance and investing.
  • Fitness.
  • Meditation and mindset.
  • Creative arts and crafts.
  • Personal development.
  • Web designing and web development.

Q3: Where Can I Make and Sell Courses?

Here is a list of places where you can sell the courses.

  • Thinkific.
  • Teachable.
  • Podia.
  • Skillshare.
  • learnWorlds.
  • Kajabi.
  • Gumroad.

Q4: Are Courses Still Profitable?

Absolutely! Selling courses remains lucrative in 2023. The online learning market is booming and is projected to hit a whopping $350 billion by 2025.

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The Destiny of Your Venture

Remember, when it comes to your business, you’re the maestro of “how to build a business by selling course?” You hold the key to understanding its intricacies, what it craves to thrive in the online realm, and how to scale its heights.

There’s no enchanted recipe for sustaining an online business. Instead, it’s a mosaic of valuable techniques and marketing maneuvers that pave the way.

The passion you invest in what you do serves as a powerful driving force. It not only keeps the wheels turning but also fuels the dedication to nurture and grow your brainchild. And that, my friend, is absolutely fantastic!

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Richard Smith

I am Richard Smith from the USA. I’m an Email Marketing Specialist. I have my own blogging site blogest.org. where people will get all Paid Campaigns and Email Marketing and blogging information. I like to encourage and motivate the new youth generation who want to learn Digital Marketing.

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